Recently, a friend of mine released a crazy course about product launch and this friend of mine here is the culprit behind some of the biggest launches (that are done by a non-guru) that I’ve seen before my eyes.
Surprisingly, his course did not do well and I realized one thing: People don’t like to do product launch.
Let’s look at it this way. These “people” that I am referring to are people who make less than $100 per month from the internet and then called themselves “internet marketers”. I’ve nothing against these people but they need to realize something: it takes works to make millions online.
These people here want to hear things like “How to Make $1.6 Million in 15 Minutes” or maybe “How to Drive 10,000 Targeted Traffic for $1″.
The truth is, product launch is A LOT of hard works.
Imagine creating videos, reports, webinars, the products, the upsells and the affiliate centers bla bla bla…the list goes on.
What these people didn’t realize is the potential of product launches. Companies like Honda and Apple use product launch (in a somewhat similar way). And so are other million dollar companies.
If you want to make millions — you have to learn how to do product launch. Period.
July 13th, 2009 at 5:05 pm
You hit it Desmond, most people are just lazy, and they some how expect that by being lazy and not by thinking for themselves, that somehow that $2000 course is going to spit money out on the other side.
People don’t like to look behind the numbers, and guru’s don’t like to show you because it crushes the dream. I just managed a launch for a B level player in the Day Trading industry. We brought in $784,300 GROSS SALES during the 6 days that we had the sales page up. We also had a 24 day prelaunch/launch phase before the sales page came up. Before that we had spent about a month getting all of the JV partners and affiliates lined up. So, the total time involved was about 2 1/2 to 3 months to pull this off. It also involved 3 main individuals working full time, along with 4 virtual assistants also working full time. I’d guess all in all the entire project had a time investment by all parties of well over 3000 hours. That works out ok for everyone involved, esp when you consider that the VA’s are in Pakistan and only cost about $200 a week, but I still think that people have a dream and fantasy that it will be a lot less work vs what it actually is.
For my involvement I ended up clearing a comfortable six figure amount for managing the launch and the JV partners etc, but again I had a lot of hours in, and during the week that the sales page was up I only slept about 2 or 3 hours per night.
In the end though I think it’s worth all the hard work, because there is nothing like a successful launch to leverage yourself in your industry and take your business to a new level. This is especially true if you operate outside of the “IM”, “Make Money Online” or “Work From Home in your underwear” niches
Brandon
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Desmond Reply:
July 13th, 2009 at 8:01 pm
Hey Brandon,
Thanks for dropping by.
Well, people are looking for “easy money” when they go online to make money. That’s the main reason product launch is really one sector that has been overlooked by “normal” internet marketers.
Let’s face it: They think only gurus do product launches.
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October 5th, 2009 at 3:21 pm
I think you are right Desmond… Internet Marketing
is very demanding – there are a lot of detailed steps
to be taken to reach any success.
By the way, Desmond, I downloaded Killer Launch a few
days ago and got a message of polluted file. Can I
get another one?
Fran
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