The first thing that comes into my mind is that SitePoint might be building a marketplace that can counter a phenomenon called ‘SitePoint Marketplace Saturation’. I was wrong.

Let’s go into the pros and cons of the new Flippa:

Pros

- Professional looking seller’s profile page…finally…

- Cool designs

- Easy navigations

- Simple designs

- Easy for buyers to look at ‘Ending Soon’ listings which is great

Cons

- Very difficult to get people to look at your listing

- Same concept with WebsiteBroker.com which means failure

-  Difficult for sellers to make their listings stand out

- 5% of website sale can be good or bad…but generally for people like me, it’s bad

- Default front page only features ‘featured listing’ — which means if you do not get your listing featured, there are less people going into your listing to read your listing details

- Stupid name = Flippa.com?

- No ‘Advanced Search’? WTF?

I will update about Flippa when I find out more — but right now, I think it’s a very bad idea from SitePoint.