I’m one of those guys who believed that anyone can do anything if they want to do it. I know a lot of “gurus” out there are saying that product launches are not for newbies because it will take up too much time and too much money — which is not all the time!
I’ve been a master (self-proclaimed) in mini-launches and if you don’t have the time commitment to do a product launch, do a mini-launch. The benefits of doing a product launch is larger than you ever thought of.
Let me know what you think.
Oh yeah, I will be crashing by Edmund Loh’s place soon, if you have any question for him — just drop your question here or email me and I will pass the questions over to him during the interview. It will be a cool video. 
October 29th, 2009 at 5:37 am
Hey Desmond, good stuff man.
After my product launch I’m definitely gonna look at doing some of these smaller launches in my niche businesses…It really simplifies the whole process and could really save people from the headache of doing a major launch…Thanks for the great content bro!
-Todd
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October 29th, 2009 at 7:25 am
Hi Desmond
Thanks for the info
I have not done a lanch a yet so this info and facts will come in very handy for when I do
Thanks once again
Barry
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October 29th, 2009 at 1:24 pm
Hi Desmond,
I have question regarding the Q&A webinar. Like what you have mentioned, you have paid ghostwriters to write your products in some other niches. And perhaps, you also use pen names as well. That is quite common when you are in multiple niches. In that case, since you are not an expert in that particular niche, how are you holding a Q&A webinar? I mean, we are suppose to answer questions that our prospect have in that niche right? If you have zero knowledge about that niche, how are you going to handle their questions? And also in the case of using pen name… the purpose of using pen name is somehow not to reveal ourselves, am I right?
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Desmond Reply:
October 30th, 2009 at 7:16 am
The purpose of the Q& A webinar is to make sure you and your prospects connect to each other.
If you don’t know the niche well, don’t do a Q&A webinar — just do a normal webinar teaching some useful information. But Q & A is highly recommended.
You can also partner with someone who knows that niche well and he or she can present himself/herself in that Q& A webinar while you do all the marketing and business management.
I use pen names so my competitors will not know which niche I’m in.
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Desmond Reply:
October 30th, 2009 at 7:17 am
Sometimes, pen name is used to better portray you as an expert.
Obviously, Desmond Ong does not sounds like a Pickup artist’s name.
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October 29th, 2009 at 10:54 pm
I have never done a launch. Good info though, found it interesting as it is not really something I have thought about before!
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November 1st, 2009 at 10:08 am
Hi Desmond,
Thanks for your reply. I have bought your NFS and currently outsourcing my product creation. So far so good. I was thinking should I do a mini-launch like what you always mention. I am obviously not an expert in my niche yet so perhaps I should not do a webinar in this case…
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February 11th, 2010 at 5:27 am
great stuff. I have launch my product yet and currently gather all the resources of how to do so.thx again
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